The Augmented Reality Sneaker

Once, we wore footwear to protect our feet from the hostile influences of our natural environment. But with the replacement of our natural environment by a world of design, the function of our footwear changed along.

From a purely functional piece of clothing, the shoe became a desirable aesthetic object and a status symbol. Many people (at least in the western part of the world) believe that the shoes you wear, kind of make you who you are…

If that’s true, then shoes are important symbols in our production cycle of meanings. They are Reality Machines. Maybe this goes a little extra for sportshoes, or sneakers as you wish.  But for now, let’s not go too deep into that. Let’s get back to sneakers.

(source: Next Nature)